Jellycat London

Born in London. Loved worldwide.


For a quarter of a century, we have shared the joy of Jellycat toys with people of all ages, across the globe. Over this time, our unmistakeable characters have gained the affection of millions – and centre stage in many of the most prestigious stores across 77 countries. We have also become a major trendsetter on social media, featured in billions of hashtags. Today, we stand among the most loved and respected soft toy companies in the world. What makes us different? Playfulness and luxurious quality. Our designers play until something magical and unexpected happens – and a new character is born! We source beautiful materials that are noticeably softer, subtler and long-lasting. Our HQ, Jellycat Studios, is based in central London and from there we spread joy through toys, accessories, books, music, films and social media. We have two other main studios in Minneapolis and Shanghai. Our mission is to put a smile on your face.